Decoding the Sordid Saga behind the Hype, Gloss, and Glamour.
“No growth hack, brilliant marketing idea, or sales team can save you long-term if you don’t have a sufficiently good product.” – Sam Altman
We all aspire to be rich, successful, and famous, who doesn’t? Being ambitious, having an innate desire to accomplish something notable and chasing worthwhile goals is everyone’s ultimate dream. Why follow the traditional route when you can be different? But what happens when ambition transforms into insatiable hunger and leads to “bigger-is-better” attitude? How dire could be the consequences? Certainly, one is that greed of a few had led to dreams of many being shattered. This, to some extent, holds good in the context of the current state of hitherto thriving indigenous start-ups severely hit by flawed business models, funding winter, mounting losses and depressing investor sentiment resulting in mass layoffs and shutdowns. There is a recent view that the tall tales of Indian startups is over and the biggies like Amazon and Uber can proclaim victory. Call for protection from so-called ‘capital dumping’ with risk capital drying up hints that the party is now over and one should be prepared for hell of a topsy-turvy experience. Continue reading “Is Ache Din over for Indian Start-ups?”
Demystifying the unusual growth story of Baba Ramdev’s Patanjali Empire.
“An Indian, who built Yoga empire, a product and symbol of the New India, A yogic fusion of Richard Simmons, Dr. Oz and Oprah Winfrey, irrepressible and bursting with Vedic wisdom.” – New York Times on Baba Ramdev.
What started in 1997 as a small sized pharmacy, Patanjali Ayurveda Ltd. (PAL), today, is arguably the fastest growing company in the Indian FMCG sector, a USD 50 Billion industry once dominated by multinational behemoths – the likes of Unilever, P&G, Nestle, Colgate – Palmolive, Johnson & Johnson. From shampoo and biscuits to ghee and noodles, and now apparel and footwear – no other indigenous company has built such a well-diversified product portfolio. It has grown more than ten times in revenue in last five years, an unparalleled feat in India’s FMCG industry. The company which is targeting revenues of Rs. 10,000 crore for FY 2016-17 and Rs. 20,000 -25,000 crore in FY 2018 has extensive sales channel of over 5000 distributors, 15,000 stores, and 100 mega-marts. Moreover, it has also tied up with retail chains like Future Group, Reliance Retail, Hyper City and Star Bazaar as well as leading e-commerce platforms. The recent announcements of Rs. 1,600 crore food park in Noida and Rs. 1,200 crore production facility in Assam as well as the buzz around Patanjali’s plans to go public signals the company’s robust expansion plan. Continue reading “The Epic Rise of Patanjali: Game-changer in Indian FMCG Industry”